Hi there, I’m Michelle – a marketing guru with a passion for transformative experiences that awaken curiosity to explore and solve real-life, complex business challenges.

Having joined the team at Skift Advisory with over 10 years of experience in marketing and corporate strategy consulting, I am thrilled to focus on the travel and tourism industry – an industry where wanderlust meets discovery, culture, and our human quest to preserve communities and the environment. As a Director, Insights at Skift Advisory, I glean powerful insights from data-driven methodologies, to co-create solutions and tangible next steps with global travel and tourism leaders.

Prior to joining Skift Advisory, I led the Strategy and Performance team at Letsema Consulting & Advisory, a leading South African based management consultancy. Before Letsema, I solved global marketing challenges at Kantar Consulting (formerly Kantar Vermeer) and started my career as a management consultant at IQ Business.

I hold an Honours degree in Finance from the University of Cape Town, South Africa (Bachelor of Business Science) and have subsequently pursued areas of interest through certifications in Change Management (PROSCI certified), Sustainable Business Strategy, and Customer Experience.

When I’m not wrapping my head around brand opportunities, I enjoy learning new languages (Arabic and Mandarin are on the top of my Duo Lingo list), taking my chow chow for strolls to the dog park and practicing mindfulness through meditation. My favourite vacations involve a good festival, adventure, and a healthy dose of culinary explosion for the taste buds.